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Primis Design | Primitive Design

Primis Design | Primitive Design

The brand Primis means a return to the beginning, to the founding values that are lost in today’s society. In such a way consumerism has turned everything into a commodity that we all take for granted. Primis’ goal is to craft high quality products with a particular focus on the design and the production process while at the same time avoiding any negative impact on the environment. This is their way to take responsibility for the future generations without giving up in inspiring deep emotions while discovering and satisfying new needs. Key words are the unusual, the unknown and what’s waiting to be uncovered. Primis is based on Lake Como, Italy, and creates using the surrounding scenery, an encounter between the lake and the mountains, as inspiration. The craftsmanship, the production strengths of the region, the tenacity of the mountain and the culture of the lake are united here and offered to the world.

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