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Snow peak | Natural Lifestyle Equipment

Snow peak | Natural Lifestyle Equipment

Snow Peak's journey began in 1958, when the founder Yukio Yamai, an accomplished mountaineer, created his own line of superior gear out of the dissatisfaction with available products. Today Snow Peak strives to create products that inspire people to enjoy the outdoors, they seek harmony between people and nature, and they look to manufacturers with such high quality standards that you may pass on your equipment to the next generation. This is where all of their designs are born. Yukio Yamai had lived his entire life in Sanjo City, in the Chetsu region of Niigata Prefecture, which is also known locally as a hardware town. This rich environment full of sea, mountains, and rivers naturally evokes a strong interest in the outdoors in the people who are born and raised there. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

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