Toffe Stoffen

While working as freelance editor for magazines, Mirjam Verhulst started to miss the sketchbook and pencil she previously used as an art director in advertising. So she turning the lumber-room in her house in Amsterdam into a nice working space. She threw her various skills on a pile and mixed them with her love of quality, cotton, stripe patterns, interior and design. The result is Toffe Stoffen. The Dutch word Tof describes a mix of the words nice and cool. Stof means fabric, so a free translation for the brand name could be ‘Wicked Fabrics’. The weirdest things can inspire her. The idea for the Flex Collection for example was born when she saw someone walking with a striped backpack with two dangling cords on its side. She loves design with a twist, well considered. For the ‘Hangin’ around’ tea towel she asked herself: what happens to the print on a tea towel when you hang it? The fabrics are rotation printed on 380 gr/m, 100% cotton canvas (double Panama) in the Netherlands. The cushion cases are manufactured in a factory in Poland. All tea towels are woven and sewn in the Dutch Textile Museum: TextielLab in Tilburg and are made of 100% bio cotton.