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Wolfnoir | Modern Vintage Sunglasses

Wolfnoir

Modern Vintage Sunglasses

Wolfnoir is a Spanish sunglass brand that was founded by Inaki Soriano, Pablo sanchez, Alex Moreno and David Moreno in Elche, Alicante, Spain. While they might be young (younger than 30 years old), they’re certainly not new to the internet business and it’s certainly not their first online brand. It all started with a dream to launch a second hand sales platform called Saldum. When they failed to attract a desirable number of users, they went on to work for other online retailers to learn the tricks of the trade. In doing so they learned the importance and power of social media, blogs and clever retargeting. It provided them with invaluable knowledge about how to make a brand grow within the boundaries of the world wide web. They also learned the value of easy-out products, which are products that already exist, are improvable, stay cheap and that people are willing to be bought online. They started to sell California based sunglasses brand Knockaround and flourished until that brand got its own agent in Europe. Very aware of the gap in the market for cheaper sunglasses they decided to launch their own brand, Hawkers. Not much later they also launched Wolfnoir, with a more retro aesthetic. Key words are visual imagery, social media and minimalist websites, Nordic style.

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