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Hardhaus | Ruggedly Handsome Underwear

Hardhaus

Ruggedly Handsome Underwear

A hardhaus is a person of courage, grit and fortitude. The original hardhaus were men who sailed the turbulent arctic seas in the dark months of winter, braving storms that swept men overboard and tore ships to pieces, to provide for their communities on the rugged Norwegian coast. Although the term is Norwegian, the hardhaus ethos is universal. From the shepherds in the mountains of Nepal to the salt miners in the Sahara desert, the hardhaus spirit can be found in every corner of the world where men triumph over adversity. The Hardhaus brand draws inspiration from these men. Hardhaus, Inc. is an apparel company specializing in men's underwear. The company was founded with a mission to create ultra-comfortable underwear that looks great on any guy. All their garments are made from a carefully selected mix of cotton and modal that ensures a soft, yet body defining fit. They also wanted to create a brand that celebrates masculinity and pays tribute to the brand's Norwegian roots, so they chose the name Hardhaus. Hardhaus is co-headquartered in Oslo, Norway and San Francisco, California.

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