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Johtoi | Beautiful Electricity

Johtoi

Beautiful Electricity

The Finnish company Johtoi started as one woman's dream to replace common white electrical cords with colorful ones. Rebekka Lalli, the founder of Johtoi Ltd is a former soldier, peacekeeper, policewoman, a child welfare officer, a production manager and a post-production assistant. In 2011, Rebekka made a decision to change her career. She realized there were only black and white electrical cords on the market. It was then that she decided to make common electrical cords beautiful and suitable for any kind of interior decoration, without forgetting the people behind the cords. Johtoi is also proud to mention, that besides being aesthetically interesting, the products are also durable and ethically made.

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