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Rawrow | Quintessential Bags

Rawrow

Quintessential Bags

RAWROW is a Seoul-based fashion accessory brand featuring bags. The name of the brand is a compound word consisting of ‘RAW,’ which means ‘raw,’ and ‘ROW,’ which means ‘matrix’ and thus is interpreted as ‘the repetition of essence.’ Through asking a question, “Why do we use bags?’, it defines the essence of bags as ‘container – tool, i.e., tools capable of holding things in', and designs them with emphasis on their structure and usage. Starting from the archetype of bags, the brand expands the scope of their usability for users, in terms of simplicity and necessity. A fortunate trinity of fun, simplicity and essence.

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