Hook LDN | Trendy Sunglasses

HOOK LDN born in the heart of London is a British eyewear brand that creates premium sunglasses and opticals. The creative expression of music is at the heart of HOOK LDN. The team behind it has a celebrated history in popular culture, which inspired the idea of creating a new brand combining their knowledge and love of both music and fashion. HOOK LDN is aimed at aspirational young consumers - ‘youth luxury’. Our mission is to fill the gap in the market by providing young consumers with high quality desirable frames made of the best materials and exciting designs, whilst keeping the price attainable. Whilst caring for the eyes of our customers and offering the finest hand crafted products, the brand also sets out to nurture and inspire our community with one message in mind – no matter who you are and where you are from, have a vision and you can achieve it.With this in mind, we set up the HOOK LDN council – a collective of diverse young talented and creative individuals. The one thing they all have in common is knowing who they want to be and having enough belief to drive themselves towards achieving their own goals in life. Their role in this council is to share their vision and their achievements to encourage our community to share their own stories and to inspire you to achieve your own vision.