PlayaPlaya | Sunkissed Beach Bags

The concept of PlayaPlaya was born on a beach at the Côte d’Azur, feet in the sand, a couple of days after Eva and Joffrey’s wedding. Wanting to work together for a long time, creating their own products and moving to the seaside, they didn’t look forward to returning to their apartment in Paris, very much looking for an idea that would transform their dream into reality. A lot of ideas crossed their minds. Until the idea “Look at the bags people take with them when they go to the beach, aren’t they a mess?” And indeed, they were. Very enthusiastic that this little piece of idea might hold an ounce of pertinence, they left recharged and motivated to Paris. A couple months of hard work later, with a lot of interesting encounters, the support of their loved ones and a healthy dose of insanity they managed to finish their project with success. And behold, the brand and first products of PlayaPlaya are here. How cool!