Ned Kelly Sunglasses | Black Frame & Red Lens
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BÆND IT | Trendy Bendable Sunglasses
All ideas start with a disappointment. For BÆND IT it was “foldable sunglasses”, while the concept of reducing in size an item that needs to be carried around all day is fantastic, there was a flaw. They fold leaving the lens on the outside, unprotected, effectively rendering the whole process futile. They cannot be carried in pockets or bags without having to bring an extra case to avoid annoying scratches. For normal sunglasses is even worse, lens are unprotected, they are space consuming and get in the way when not needed.
This got the brand thinking, what if the whole structure could transform at will to protect the delicate parts and adapt to various situations and needs? How could BÆND IT make them useful also when they are not on your face? Fully flexible and bendable eyewear structure was born, BÆND IT.
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