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ADIFF | Tent Jacket: From Coat to Tent

ADIFF

Tent Jacket: From Coat to Tent

The story of ADIFF reads like fiction, although this happened for real. Founder and CEO Angela Luna went to Parsons for fashion and had the intention of moving to Paris and becoming a couture designer.

That was until she learned more about the refugee crisis and wanted to focus on things other than custom-made clothes. At first, she thought there wasn't much she could do to help, which bothered her. So, she threw herself into learning everything about this crisis and discovered that clothing was actually playing a key role in the difference between life and death for refugees and homeless.

The idea that fashion can save lives sounds admittedly... ridiculous, but when we go back to the original purpose of clothing, it makes total sense. The world sees fashion as frivolous, when really it's creating a product that is a necessity. Yet there aren't many brands intentionally trying to help these people, and while donations of normal clothes are given with good intentions, they're not meeting the unique needs.

Angela Luna created ADIFF because she saw the potential for fashion to be a vehicle for change, capable of providing lifesaving relief, while also discussing a major issue of our time. She wanted to integrate fashion with what's actually going on in the world, and design products that realise clothing's full capability. Clothing can meet the humanitarian need and further assist us in our daily lives, if it's designed right.

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