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Go Fluo | Choose Safe, Go Fluo!

Go Fluo

Choose Safe, Go Fluo!

The roads become more congested, dangerous and complex every day, and more and more people are looking for alternative means of transport, such as electric bikes, while often being unaware of the additional risks that these bring. Drivers have an equally difficult time, with so much to focus on and be distracted by. Fluorescent jackets are, therefore, a real must-have for every vulnerable road user.

As a fashionable young mother, Julie Vets from Antwerp (the founder of gofluo) was surprised at how difficult it was to find a nice fluorescent jacket for herself and her children. And so, she conceived the idea of marketing fluorescent jackets that people definitely would like to be seen in. After creating prototypes, colour and print samples, and searching for the right fabrics and details, the finished items underwent testing to ensure their safety. Two years later, gofluo has been launched.

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