Firebox
Cool Gifts for Cool People
They swung open their metaphorical doors in 1998 under the name hotbox.co.uk. One small snag - Hot Box was an existing company that peddled hardcore pornography. Not really their bag, they were more into cool gifts and (non-sexual) gadgets. A quick name change later and Firebox.com was born. Firebox’s first original creation was The Shot Glass Chess Set - a timeless cerebral battle of wits meets “getting pissed”. The more pieces you take, the more drunk you get. Nice. A fitting start to set the tone for future Firebox Creations - unusual gifts, with a twist.