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Flamingo | Sun Out, Sunglasses Out

Flamingo | Sun Out, Sunglasses Out

“Ok, we already knew that our brand would be called Flamingo... but what about the story behind it? We needed to create a story that would fit with our brand concept. We were clear that Flamingo would identify with the coast and the sun. Would it be the Florida coast? Well, no, we were pulled more strongly to the west coast: surf, sunsets, innovation, technology, good vibes... We fell in love with the idea of California and everything that it represented. And just like that, we started to research and came up with a concept that captivated us: California Dreamin'. Et voila! We had it! Flamingo would represent the California lifestyle and all those non-conforming, tenacious, creative, responsible, demanding, innovative people!”

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