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Valsecchi1918 | Italian Design

Valsecchi1918 | Italian Design

Once upon a time, there was Valsecchi, a lively company specialized in working solid wood and which, as is often the case, was based on a family story. This story began in the 1918 when Giacomo Valsecchi turned file handles and continues, thanks to that extraordinary capacity for reinvention which has made great many Italian companies, with the production of wooden toys in the 1930s and coat-hangers and home accessories from the more recent 1970s. There was always constant attention to the subject of environmental impact that is still today the pride of the company, which successfully operates in mass retail. The Valsecchi 1918 brand came into being from the experience and expertise of Valsecchi. The dream of a new generation that strongly believes in the value of design and decided to return to its roots (hence the reference to the year of foundation) to give rise to a line of design capable of giving added value to its DNA. The objective of the project, which began in 2011 with a first collection by Enrico Baleri and Luigi Baroli, and which today has Nicola De Ponti as art director: investigating the multiple expressive possibilities of wood to create a new linguistic alphabet, constructed with great attention to modernity and tradition. This marked the start of work by several hands which takes advantage of the contribution of the best designers to offer a more lively, emotional and material reinterpretation of solid wood furniture.

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