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Y-Ply | The foldout beach chair

Y-Ply | The foldout beach chair

From the first idea to the final Y-ply product, the guideline has always been "make it simple". However, making it simple is certainly one of the most difficult exercises because the product must combine minimalism with elegance and because simplicity must reinforce the practical qualities of Y-ply. That is the reason why the design of Y-ply was entrusted to a team well known in France for their methodology and competence in industrial design : Fritsch-Durisotti Agency. This agency's expertise has often been awarded design prizes, in particular with prizes awarded by L'observateur du Design and the Reddot Design Award.
From the first idea to the final Y-ply product, the guideline has always been "make it simple". However, making it simple is certainly one of ...
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From the first idea to the final Y-ply product, the guideline has always been "make it simple". However, making it simple is certainly one of the most difficult exercises because the product must combine minimalism with elegance and because simplicity must reinforce the practical qualities of Y-ply. That is the reason why the design of Y-ply was entrusted to a team well known in France for their methodology and competence in industrial design : Fritsch-Durisotti Agency. This agency's expertise has often been awarded design prizes, in particular with prizes awarded by L'observateur du Design and the Reddot Design Award.
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