BLAUPUNKT | Home electronics with German standards
The story of BLAUPUNKT starts in 1924 with the iconic blue point. A company named “Ideal” was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot. It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products. The blue dot quickly became a symbol of outstanding quality. In 1938, the dot became a trademark and the company name. Now, almost hundred years later, BLAUPUNKT is known for its high-quality and focusses on consumer electronics and innovative car multimedia units.
The story of BLAUPUNKT starts in 1924 with the iconic blue point. A company named “Ideal” was first founded in Berlin when radio was still
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The story of BLAUPUNKT starts in 1924 with the iconic blue point. A company named “Ideal” was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot. It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products. The blue dot quickly became a symbol of outstanding quality. In 1938, the dot became a trademark and the company name. Now, almost hundred years later, BLAUPUNKT is known for its high-quality and focusses on consumer electronics and innovative car multimedia units.
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