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Fiduz | Innovative Design

Fiduz

Innovative Design

Fiduz-Design is founded by Erik Brinch Nielsen and Jacob Brinch Nielsen in 2009. The founders have for more than 20 years been leading their own company however within the international oil and gas industry , www.marimatech.com . The initial foundation of Fiduz-Design is the Bag in Box dispenser. The idea was born at a smaller restaurant in Le-Havre, France, in 2007. The problem to solve was how to serve and present BiB wine more elegantly than the boxed shaped design that is somehow giving the contents a negative impression before even opened. Further the idea was to add an extra element – the cooling pack – in order to either lower the wine temperature or keep the wine cool once leaving the refigiator (white/rosé).

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