JIA

JIA in Chinese means home. Starting from Chinese culture, JIA Inc. invites international designers with various cultural backgrounds to explore and re-interpret Chinese object culture, traditional craftsmanship and materials to create a new direction in the modern home ware market. Through discussion and debate sparked by different points of views, JIA Inc. challenges itself to overcome manufacturing obstacles and to be true to unique design ideas and develop products that reach across boundaries, explores the borderlines, stereotypes, prejudices and encourages differences with meaning. While based on Chinese culture, JIA welcomes discussion and different points of views. JIA projects are often created through the combination of this dialogue and with the identification of objects that are relevant to both the Asian and Western dining table. JIA believes that home objects should not be defined by living spaces but instead should fit many different modern lifestyles and environments: a casserole in the kitchen is also a focal point in the dining room during gatherings at home and a lovely bowl has as much reason to create a scene on your balcony as it has on the breakfast table. JIA Inc continuously attempts to strike a balance between the old and the new and aims to re-interpret traditional Chinese materials and craftsmanship through modern design typologies and creative thinking.